Recently, a netizen shared on social media her experience of ordering a Starbucks delivery in Beijing, saying that after receiving the order she found two handwritten "inspirational quotes" on the outer packaging bag, including "Don't judge others, for you never know what someone else is going through" and "Only tolerance, kindness, and generosity are worthy of your excellence." The netizen said she felt uncomfortable upon seeing these words, believing they carried a tone of accusation. She then contacted the store involved and was told that the words were meant as positive blessings and that the original intention was not to attack. After the incident continued to escalate, Starbucks customer service and the store involved both responded, acknowledging that the words were written by a staff member and expressing an apology. This incident has also sparked public discussion about the boundaries of communication between brands and customers, especially during a period of sensitive public opinion, and whether similar "dual-interpretation" copywriting may backfire. [more…]

After the Mixue Bingcheng flagship store opened in Hangzhou, a large number of fans went to check in, and the nearby Starbucks store became a place for fans to rest and organize their spoils. Faced with passersby who occupied seats without making a purchase, Starbucks did not forcefully drive them away, but instead posted an extremely gentle notice reminding them to help put trash into the bin when unwrapping packaging. This notice, which contains no words such as "please do not" or "prohibited" throughout, was called by netizens a dignified reminder "cautious in every word." Behind the incident is the dilemma coffee shops face between maintaining the consumer experience and avoiding public opinion risks. [more…]

While watching the World Cup in Qatar, fans not only felt the passion of the matches but were also deeply moved by the locals' tradition of warm hospitality. After every match, Qataris would offer fans traditional snacks, dates, and coffee, showcasing the Gulf region's hospitality culture of "keeping the pot on the fire." This article takes you through the preparation methods of traditional Qatari coffee, the drinking etiquette, and the historical evolution of Arabic coffee from "Qishr" to "Gahwa." From the etiquette of holding the pot in the left hand and passing the cup with the right, to the use of spices such as saffron and cardamom, and to the origin of the word "coffee" from Arabic, it presents a comprehensive picture of the story behind this beverage that carries folk heritage. [more…]

The term "latte" often confuses people: is it actually coffee? Why can matcha lattes and red velvet lattes contain no coffee at all? In fact, latte is a transliteration of the Italian word Latte, which literally means milk, while Caffè latte refers to milk coffee. This article starts from etymology, historical evolution, and coffee shop naming conventions to trace the birth and rise in popularity of latte coffee from Italy to California in the United States, and explains why coffee-free lattes are still named "latte." Front Street Coffee will also share related knowledge and product information in this article. [more…]

Recently, a netizen discovered a notice in the pickup area of a Nayuki store that read "Not Heytea. If picked up by mistake, compensation at full price," with the words "call the police" also handwritten in the blank space. After the photo was shared online, it quickly sparked heated discussion. Netizens familiar with tea beverage brands pointed out that Heytea and Nayuki differ noticeably in name, logo, and store style, so confusion should not occur under normal circumstances. Some even joked that the words "Heytea" highlighted in red and enlarged on the notice could instead easily lead hurried delivery riders to mistake this store for Heytea, making the reminder counterproductive. Through this strongly warning notice, many people saw the helplessness of Nayuki employees—after a delivery order is taken by mistake, the employee on duty not only has to deal with customer dissatisfaction but also has to bear the corresponding loss. [more…]

When evaluating a cup of coffee, we use various adjectives to describe its texture, so that the information others receive can be more vivid and three-dimensional. For example, when describing the mouthfeel of coffee, words like smooth and full-bodied are used to express the tactile experience of the coffee in the mouth; or when describing the aroma of a cup of coffee, [more…]

When ordering at a coffee shop, have you ever been confused by drinks like "matcha latte" or "red velvet latte" that contain no coffee at all? The name says "latte," yet what you get is a pure milk drink. Behind this lies an interesting story about language, history, and the spread of coffee culture. This article starts from two questions that Front Street Coffee is often asked—why do some lattes contain no coffee? And if they contain no coffee, why are they still called lattes?—to trace the evolution of the word "Latte" from its meaning of "milk" in Italian to its current conventional use as shorthand for "milk coffee," and to analyze the logic behind how coffee shops name coffee-free drinks. Whether you are a coffee enthusiast just getting started or a consumer trying to make sense of the menu's mysteries, this article will help you sort things out so you won't be confused the next time you order. [more…]

Recently, a coffee shop branded "People's Coffee" sparked widespread discussion in Shijiazhuang. A subsequent media investigation found that similar stores have covered 18 provinces and 20 cities nationwide, with nearly 30 directly operated outlets. Its parent company, YaoChao (Shanghai) Culture Communication Co., Ltd., has applied for the "People's Coffee" trademark multiple times since 2022, but all applications were rejected. It only holds two registered trademarks: "Chao People's Coffee" and "YaoChao People's Coffee." However, the actual store signs do not display the words "Chao" or "YaoChao." This phenomenon has drawn public attention to commercial signage compliance, trademark usage norms, and potential legal risks, and lawyers have also offered professional interpretations. [more…]

Sour, sweet, bitter, salty, and umami—among the five basic tastes, umami has always been a controversial topic in coffee. In the specialty coffee wave, "umami" occasionally appears in flavor descriptions, and the word has even been seen on the packaging of Front Street Coffee's Panama Geisha. Can coffee really taste umami? This article starts with the scientific origins of umami, sorts out the relationship between glutamate and taste thresholds, analyzes the essence of umami perception in coffee, and reveals how saltiness "disguises" itself as umami, helping you understand the complex layers of coffee flavor more accurately. [more…]

Many people have had the experience of ordering a matcha latte at a coffee shop, only to find that it contains no coffee at all. Why is it called a latte if it doesn't contain coffee? What exactly does the word latte mean? To answer these questions, we need to turn our attention back to the Italian word Latte, tracing the semantic shift of this term from milk to milk coffee, and how it acquired new meanings as Italian-style coffee spread around the world. This article will start with the etymology of Latte, trace the story of how latte coffee was born in the United States, and explain why coffee shops are so eager to use latte to name drinks that contain no coffee, helping you avoid confusion the next time you face a menu. [more…]

Recently, a photo of a milk tea shop order receipt sparked widespread discussion on social media. In the photo, the receipt clip above the employee's head is stuffed with orders, with words like "SB" and "said sweet" written in black marker, leading the photographer to mistakenly think they were all curse words. Subsequently, netizens and milk tea industry workers offered interpretations, suggesting these abbreviations were more likely markers for order notes or emotional venting by employees. The incident reflects the real situation of food service workers under the pressure of order surges and understaffing, and also triggered discussions about mutual understanding between customers and employees. [more…]

In Melbourne, there is a type of espresso milk coffee that spreads only by word of mouth and is almost never printed on menus—it's the Magic. This drink is said to have been born at St Ali cafe in South Melbourne, where local baristas treat it as a kind of code word to refer to a smaller-sized, rich hot milk coffee with no bitter aftertaste. Because it is extremely niche, baristas in many countries have never even heard of it, making it one of the most obscure milk coffees. This article will start with the origin, definition, and preparation of the Magic, and place it alongside the Piccolo and the Flat White, which also come from Oceania, comparing them one by one in terms of strength, milk foam thickness, cup size, and flavor performance, to help you thoroughly understand the charm of this hidden Australian-style coffee. [more…]

The word "Mocha" appears with extremely high frequency in the coffee world, but what exactly does it refer to? Friends new to coffee are often confused by the three things: mocha coffee beans, the mocha coffee drink, and the moka pot. In fact, their origins may span one or two centuries, and there is no direct derivative relationship between them, yet they all happen to share the name "Mocha." To sort out this relationship, the clues trace back to the Port of Mocha in Yemen. This article will break down the true meaning of these three "Mochas" one by one from three angles: historical origins, flavor characteristics, and brewing principles, and will also include Front Street Coffee's practical advice on choosing beans for the moka pot. [more…]

It is normally a heartwarming thing for a chain brand to show its employees' daily lives through its official WeChat account, but Chayan Yuese recently found itself caught up in a public opinion storm because of it. A post introducing the work and life of its store employees drew scrutiny for mentioning that staff were busy late into the night and did not finish until 3 a.m. Several netizens claiming to be former employees and part-timers came forward to confirm that working overtime until the early hours after closing was already the norm; regular customers, meanwhile, had plenty of complaints about the nonstop recorded spiel played in stores. When workers' helpless daily overtime is used as promotional material, has the warmth the brand wants to convey lost its flavor? This article walks you through the ins and outs of this controversy. [more…]

During the Spring Festival, when visiting coffee shops, many will include exquisite little cards introducing the features of their drinks. Specialty coffee shops favor artistic cards, while pour-over shops create "identity cards" for their beans, noting origin, roast level, and flavor. However, when cards feature descriptions like "sandalwood-like aroma" or "cara cara orange-like flavor," consumers new to coffee often find it hard to discern and may even doubt themselves. Baristas strive to convey the charm of flavors through words, but overly obscure descriptions can instead become a barrier to understanding. This article explores how to balance professionalism and accessibility in coffee descriptions, and includes a recommendation for the Front Street brand. [more…]

Piccolo Latte is often called a "mini latte," but is it really just a scaled-down version of a hot latte? From the etymology of the Italian word "piccolo," to the practice accidentally invented by Australian baristas while dialing in their beans, to the production challenges hidden behind a 3-ounce small cup, this delicate milk coffee actually has its own unique origins and selling points. This article walks you through the origins of Piccolo Latte, its real differences from a latte, and how it has rediscovered its place on specialty coffee shop menus, along with relevant recommendations from Front Street Coffee. [more…]

The world of coffee is full of specialized terminology, and seemingly similar names often represent completely different concepts. Espresso, Americano, drip coffee—these words ending in "-style" sometimes refer to a drink, sometimes to a brewing method, and sometimes to a general category of coffee. Meanwhile, "three-pour" and "one-pour" have nothing to do with the coffee itself; they describe brewing techniques. This article breaks down these easily confused terms one by one to help those new to coffee sort things out, and also includes Front Street Coffee's bean selection recommendations for different scenarios. [more…]

Coffee grounds, when properly processed, have a variety of uses such as deodorizing and fertilizing, so many customers ask coffee shops for them. Some shops are happy to provide them free of charge. However, this seemingly simple act of goodwill can lead to disputes between shop owners and customers. Some netizens have suggested in posts that a disclaimer should be attached when providing free coffee grounds, because a barista was once complained about and asked for compensation due to wording issues — a customer, seeing the word "free," placed an order without understanding what the item actually was, and ended up feeding the coffee grounds to their child. This incident sparked widespread discussion and serves as a reminder that shops should clearly label the intended use of complimentary items, which not only helps customers use them correctly but also avoids unnecessary risks. [more…]

When purchasing Colombian coffee, what exactly do Supremo and Excelso, commonly seen on burlap sacks, represent? What is the relationship between the two? This article will systematically sort out the grading system for Colombian green coffee, interpreting one by one the specific requirements of grades such as UGQ, EP, and Supremo, from defect rates and screen sizes to FNC export standards. It will also introduce derivative grades such as Extra, Premium, and Minama, as well as the use of Product of Colombia for coffee that does not meet export standards. The article also includes an actual naming example of Front Street Coffee's Huila daily drinking beans, helping readers understand the compositional logic and traceability methods of Colombian green coffee names. [more…]

In the first Chinese New Year since the Spring Festival was successfully inscribed on the UNESCO list, chain tea brand Chagee found itself in a whirlwind of controversy after translating Chinese New Year as "Lunar New Year" on an overseas social platform. Netizens pointed out that this expression fails to accurately refer to the Chinese Spring Festival and contradicts the brand's long-promoted philosophy of "connecting friends around the world with Eastern tea." Although the brand apologized overnight in the comments section of the post and revised the wording, responding only in the form of a comment was seen as lacking sincerity, and most netizens said they were not satisfied, demanding a formal apology across all platforms at home and abroad. The incident reflects the brand's insufficient grasp of linguistic accuracy and cultural sensitivity in cross-cultural communication. [more…]